The greatest need for a planning process is to involve stakeholders – participatory process creates commitment to the product. The greatest value of planning process is consensus building in support of the plan.
The master planning process is synergistic – it includes all stakeholders so that the end product is far greater in scope, comprehensiveness and accommodation of individual interests. It includes defining a vision, objectives, reconnaissance, and alternate plan consideration, plan development, preparation of the final plan and documentation of the entire process.
The master plan establishes principles that form a flexible framework which defines important adjacencies, locates buildings, open spaces, pedestrian circulation, vehicular circulation, parking, utility corridors, and public transit that can be phased over a predetermined time frame. The master plan process also provides for public discussion to forge a shared common vision and achievable plan.
OLYMPIC MASTER PLANNING: Georgia Tech Campus was the Olympic Village for the 1996 Summer Olympic Games in Atlanta.
Olympic Master Planning included involvement City-wide for venue sites, urban streetscape enhancement and major development on the GT Campus to host 16,000 international athletes and their coaches as guests. The Georgia Tech Plaza was the site of the International Olympic Village.